Content Creator & Brand Builder
I’m an e-commerce strategist and ROI-driven content creator with a love for online brand building. I plan, produce, and publish content via websites and digital marketing channels to drive brand awareness and generate sales. I can oversee a content strategy from conception into development and through execution, plus report on the results.
Industry Experience: Internal DTC & B2B eCommerce, B2C & B2B email marketing, photo production, and external eCommerce (agency).
What I Do
Content Planning
Cue the sticky notes—yes, the real paper kind. I love the challenge of mapping out a year of content. From product launches to holidays, I look into the future (here, I briefly sit down the stickies in favor of a crystal ball) to nail down the what, when, where, and how of a marketing strategy.
Content Calendar Creation
Email Planning
Experience with Asana
Social Media Scheduling
Digital Marketing
I build and send click-through-worthy emails, post on social platforms, and disperse content via digital marketing channels to turn all of those finalized marketing materials into clicks and conversions.
Email Marketing & Reporting
Automated Campaigns & Customer Journeys
Experience with Mailchimp, Omnisend & Klaviyo
Facebook & Instagram Management
Content Creation
From photo and video styling to writing SEO-friendly copy, I create the stuff that transforms calendars into campaigns, ideas into ads, and wireframes into websites. I love working with designers, photographers, and developers to get content from concept to creation.
Photoshoot Planning & Logistics
Short- and Long-Form Content Writing
Familiarity with Adobe Creative Suite
eCommerce
As a member of many small eCommerce teams, I’ve not only been responsible for driving customers to a site but for site management as well. I can do a lot, from creating landing pages and product collections to updating site graphics. Not to mention, I know the secret recipe for a high-converting product page.
Experience with Shopify & Squarespace
Web Merchandising
Experience with Google Analytics
Out of Office
When I'm not committing my time and brainpower to the aforementioned world of digital marketing, I'm highly committed to the pursuit of squeezing as much pure joy out of this life as possible.
There are two essential ingredients in my personal "pure joy" recipe: sun & salt. You can usually find me at the beach, but if not, farmer's markets, breweries, and antique/thrift stores are often on my agenda. Oh, and recently paved parking lots, beware! I've been learning to longboard, and I'm always on the lookout for a smooth place to ride. After sunset, I'm likely off to see live music, shoot pool, or try out a new restaurant in Charleston's culinary scene.